More from this Author
Found 3 books by Leigh McAlister

Managing Market Share When Consumers Seek Variety
by Fred M. Feinberg, Sloan School of Management (Created by), Leigh McAlister

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
by Leigh McAlister, Sloan School of Management (Created by), James M. Lattin

Managing Market Share When Consumers Seek Variety
by Fred M. Feinberg, Sloan School of Management (Created by), Leigh McAlister